What is Digital Printing?

The question I get asked the most,  by experienced print buyers,  is why digital printing ?

The most important development in printing technology in recent times has been digital printing, which allows for fast, efficient and cost effective printing without any compromise in quality standards

Short run digital printing gives you the greatest degree of flexibility, personalised service and rapid turnaround. With traditional printing methods, an important factor was economies of scale – that is, the more units printed in one run, the cheaper the cost of each unit. By contrast, short run digital printing is cost effective for smaller quantities – for example from 100 to 3000 copies – for items such as leaflets, brochures, letterheads and stationery, and business cards. Items such as postcards, parking tickets, NCR sets and complex booklets can go up to 100, 000 or more and still be competitive with other printing methods. It is the perfect printing solution for businesses and individuals as well as for larger companies that have extensive and varied corporate print requirements. The flexibility of digital printing means that only the required number of units need be printed at any one time, allowing you to produce updated or revised content as often as you wish. It even allows for variable data printing, involving modification of the image, with each impression. We often joke at Telepathic Graphics that we will start the first Drive Thru printing company in the world. Watch this space..............

Print Tip of the Day

If you have multiple versions of the same job, decide on a naming convention before you begin, this will save you printing the wrong version from time to time

Hash Tag of the Day

#digitalprintingdurham #telepathicgraphics