Monday 10 February 2014

Newspaper or Facebook - Mark Hahn

Printers and publishers can’t seem to get a break, or at least not the respect that is deserved by industries that have for centuries been the core transmitters of knowledge and political freedom. (I know – that’s a bit heavy, but it’s true). Facebook has announced that its latest smartphone app which is designed to personalize and replace our newspapers is named “Paper.” The app offers news feeds curated by real live human editors, divided into “sections” such as sports and food, just like a real printed newspaper. Facebook obviously chose to name its new app “Paper” to impart the credibility we accord our printed news media. Should printers and publishers be flattered by the name or upset that the next generation will reach for their smartphone to read the morning “paper”?

Paper - that basic and most fundamental substrate of our industry - was at the core of a wide variety of deals announced in January, and those deals are likely to impact future supply and pricing. Assuming that the decline in demand for printed products levels off or slows down at some point, as a result of the transactions announced, printers are likely to have less available supply and a more limited choice of suppliers to pick from when they are sourcing paper in the future.

Right now, the demand for paper continues to decline. In response, two of the largest remaining US companies that manufacture printing papers reached out to each other and plan to merge. Drowning in debt, they apparently hope to hold each other above the surface. In a deal reported as “complex” and “essentially all debt,” Verso Paper announced that it was acquiring NewPage Holdings, forming the largest manufacturer of coated printing papers remaining in the US. However the buyers, Verso, are not really buying NewPage, rather they have put together a deal structure in which Verso will provide management and other services to NewPage, but NewPage will be kept at arms’ length as a separate company. In other words, “if we make it to shore, then great, we’re partners,” but “if you drown brother, well then thanks for the fees and services, and see you at your funeral.” Could this turn out to be an example of tying two rocks together, in hopes that they will float?

The business of distributing paper is also set to complete another round of consolidation. Not too long ago, paper distributors were mostly family-owned and managed enterprises. Many of those formerly independent companies were rolled up into two competing mega-distributors, Xpedx (owned by International Paper) and Unisource (owned by Bain Capital and Georgia-Pacific). Through a series of maneuvers, Xpedx will be spun off, and then Unisource will be merged into the new entity. Although margins are paper-thin for these distribution giants, the combined entity will reportedly be able to easily handle payments on the debt planned for the new enterprise. Xpedx is projecting combined revenues for the new company in the $9 billion to $10 billion range. With reasonable debt levels, and additional product offerings that may offset the trend of declining demand for printing papers, such as wide format and digital supplies, it appears that the new company will have enough buoyancy to stay afloat.

Gould Paper, another significant player in the US paper distribution market, with $1 billion in annual sales, also got into the roll-up action in January and announced that it has acquired Texas paper distributor Bosworth Papers. Gould in turn is 51% owned by the Japan Pulp & Paper company, a global paper distributor with $6 billion in annual revenues.

There also was activity in the other “paper business” – publishing newspapers. An unnamed “independent investor group” acquired Mainstreet Communications from PE fund Brookside Group, including a cluster of local newspaper in the Sierra Nevada area of California. This follows Brookside’s sale of eight community newspaper titles to the San Diego Union Tribune, as previously reported in our November 2013 deal log. In upstate New York, the president and CEO of The Scotsman Press announced that he was acquiring the company which publishes several local community newspapers.

A community newspaper was among the increased number of bankruptcies we found that were filed in January. The Free Lance-Star Publishing Co. of Fredericksburg, Virginia, filed Chapter 11. According to articles published in the company’s signature paper, the company has been struggling to meet the covenants of its debt obligations which were incurred in the ill-timed investment in 2007 to build a state-of-the-art printing facility.


http://targetreport.blogspot.co.uk/?utm_source=2014-01+Target+Report&utm_campaign=2014-01+TR&utm_medium=email 

Print Tip of the Day

Color can cause an emotional reaction and enhance the return on a direct mail piece, choose your colors wisely

Hash Tag of the Day

#directmailraleigh #telepathicgraphics

 

No comments:

Post a Comment