Don't Waste Money On Postage - Give It To Me

It is not uncommon, even in this day and age, where information is at your finger tips, that print buyers and direct mailers do not reach out to the experts to reduce their postage costs. Understanding the need to get the information out to your contracted obligation is one thing, but with a little bit of planning and a couple of hours of research you could reduce your postage cost dramatically.

• Postal Presort Discounts, whether sending Presort First Class 1/3 day delivery or Presort Standard 3/10 day delivery

• Clean Your List, NCOA and De Dupe your list, this will remove the un-deliverables and duplicates saving you money

• Mailer Design,  understand the postage cost before you design a printed piece to go through the mail, wafer seals and mailing flat can have a big impact on postage costs

• Response Rates, 2% to 13% this is your typical response rate from years of data, please budget accordingly. How much will a new customer spend on your overall investment?

If you still insist on throwing money away, I will gladly take it. A little research goes a LONG way

Print Tip of the Day

Variable data will increase your response rate, be sure you have the data resources to produce thousands of individual pieces

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