Company Profile
Founded in 2004, Jim Smith Designs creates customized wallpaper for a personalized look and feel to each room, whether it be at home or in the office
Business Situation
Jim Smith Designs employs a very active email marketing presence.
However, with a list of over 1,000 clients to draw from, the company had
an email address for only a third. And, in dealing with so many small customers , many of his client contacts were out of date or no longer in
use. With a larger, more accurate database, Jim Smith Designs would be
able to generate more sales as a result of its marketing efforts and
have another channel to stay on top of prospects.
Solution
Telepathic Graphics worked with Jim Smith Designs to develop and print a
postcard mailer which went out to his client list. The postcard featured
a compelling offer accompanied by striking, clear graphics on the
front. The reverse prompted prospects to submit their orders through
email to redeem the free offer, which would potentially add new
customers to his existing database. The entire campaign, postage,
printing and all, cost under $500.
Result
Not only did the postcard mailer verify the bulk of their contact
database, it increased their internet marketing list by 10%. More
importantly, $3,800 of sales came as a direct result of the campaign.
That's over an 700% return on investment!
"Telepathic Graphics really delivers. Every time I employ them for a direct marketing campaign, it pays for itself and then some."
Print Tip of the Day
When designing a direct mail piece leave room for the address and bar code, it will help the post office deliver
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