Monday 9 September 2013

Print 13 and 2000 to 1000 Odds

I looked around the convention floor and was struck by the vibrancy generated by well thought out color schemes, designed to pull you in. There was some very exciting new technology, that will make everyone's job a little cleaner, safer and faster. The overall mood was upbeat and the average attendance was the biggest in 5 years. Happy days are here again. Or are they? After the show, we had dinner with a chap who tracks the print industry in a different way. What was interesting about the discussion, and I could not believe,  that there were over a thousand new companies starting up every year in the print industry, over 2000 going out of business, that is some kind of crazy right there! As I walk the floor today, I will be looking at it in a different light, trying to figure out which one of the people beside me are the real crazy ones, trying to get into a dying business, please go do something else and save yourself from the inevitable.

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