What is the future of print?
On this question, our generally confident
audience was less surefooted.
As you will see, there are at least four schools of thought reflected
in the survey comments.
First, print design will continue to prosper because designers are
increasingly adept at utilizing print in ways that complement and
enhance integrated marketing programs.
Second, print’s role will diminish because the technological,
cultural and generational digital wave will relegate it to a backwater
option. Yet a third school contends that the future of print will be
cyclical:
print and paper will, periodically, rise and fall, be ignored and
rediscovered, be disdained as old-fashion and be revealed anew as fresh
and powerful. And a fourth strain of thought:
I can’t even decide what to have for lunch, so I’m not going to
speculate about 50 years from now!
One point clearly has achieved a consensus across the board: in the
future, printed pieces will stand out ‒ they’ll be appreciated and
valued ‒ because they will be more rare.
This will imbue in them heightened potential and power for
sophisticated and important messaging that requires emotional
connection, authenticity and permanence.
Print Tip of the Day
Try a new type of paper or mix and match complimentary paper types to make your printed piece stand out. Experiment to deliver something unique.
Hash Tag of the Day
#printingraleigh #telepathicgraphics
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