With a little bit of foresight and understanding scale you can cut your print budget significantly, while increasing the effectiveness of your effort to attract the right people to your organization or cause. As an example of this, say you are inviting or targeting 300 people to a particular event or trade show, you would begin by creating a direct mail piece that would work both physically and electronically. Your printed dollars would go toward the folks you absolutely want to be there, while your electronic dollars would be spent on the maybes or maybe not. Your information packet, whether it be in brochure form or booklet form would flow from the overall design concept, as well as the banners, signage and directional information at the event or trade show. The question then becomes how many to print and understanding the digital on demand parameters, that over the years, have expanded greatly. Designing something to scale with enough resolution is still challenging to some but the quality of the file submission has increased greatly, now is the time to understand it's value and where to put your design dollars. Most print files will flow to the web, and look stunning as the web requires a minimum of 72 dpi, print requires a minimum of 300 dpi. A good designer should be able to create vector based files that are scalable and kb small, these make it easy to email and transport electronically. So if you have 300 people attending, on average, about 2/3 will want a printed version of the promotional material, with 1/3 opting for the electronic version, imagine how smart you will look by printing the right amount and having a small enough file to email to your potential clients.
Print Tip of the Day
Creating vector based art will solve a lot of transport and resolution based problems. It takes a little more planning and patience but the results can be stunning
Hash Tags of the Day
#directmailraleigh #directmaildurham #directmailchapelhill #telepathicgraphics
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