Wednesday, 18 December 2013

Print More - Be Happy

 Story of the Day

The print industry is finally showing signs of life after a five year decline. I wonder if all of the electronic feeds are wearing out the most hardened eyeballs? Is the digital revolution finally so cluttered that the only way to distinguish yourself is by a good old fashioned brochure? Don't get me wrong, I love the ability to find information at lightning speed and track myself to within 20 ft on my phone but sometimes I just want to touch a piece of paper, write on it, read it and then put it in the recycle bin. I find when I am learning something new or assembling something that comes in 500 pieces, you know the ones, I really want to be able to open the manual up at page 230 or go to page 35 of the instructions without having to scroll or wait for that thing to load. I want to keep score on the golf course with my pencil and my scorecard. I love the video tours when I am going to by a house but I also want the floor plan in my hand as I am going through the rooms. I still want a concert ticket, so that I can keep the stub and show my kids that yes, I have seen the Clash, and they screw up there faces and say who? I still want an album cover, even though I don't want a CD or vinyl for my digital downloads and I still want my cereal to come in a box. Someone told me the other day, that the print industry was bigger than the car industry and I laughed, but it is true. I understand the car is here to stay, so is print. Print More - Be Happy

Print Tip of the Day

Use a standard template for a folding brochure, they have adjusted the size already to let the brochure fold correctly

#printmore #printraleigh #printdurham #printchapelhill

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