Graphic Design Makes a Great First Impression
For those doing business on the Internet, graphic
design can make a HUGE difference to the success of your website or
sales message. While it is not the only measure of success by any means,
good graphic design can complement and enhance any sales message. Let’s
see exactly why graphic design is important for your website or
product promotions.
There are millions of websites on the Internet.
People have become conditioned to briefly scanning pages and exiting
quickly if they don’t feel comfortable or engaged. One of the ways to
stop them in their tracks and get them interested in what you may be
selling or what you have to say is by using engaging and well designed
graphics.
Compare a plain text page against one with a
professionally designed graphic that will interest your visitor, and it
will be easy to see why graphics can turn casual browsers into
interested prospects.
Instant Credibility
Having professional designed images and graphics on
your website can instantly raise your credibility with a visitor. Have
you ever found a site that had something you wanted to buy, but the site
itself was so ugly and poorly designed that it put you off buying? We
here at Digital Pomegranate are preachers of the importance of good
design and graphics, even if you don’t use our services. Hear our
message: Good graphics will immediately give your visitor confidence in your business.
Help the Viewer Get Things Done
A graphic designer works as a facilitator, creating designs that help the user accomplish a task, not just have attractive pictures. This could be anything from finding information to recognizing a brand. This is why web pages, logos, and print ads with poor graphic design aren’t as effective as well designed ones — they don’t help the viewer get things done. Sometimes, they even get in the way.Typography, layout, and color choice are more than just graphic design elements. They’re the tools that a graphic designer uses to promote a business’s image. They can minimize elements that aren’t important and shouldn’t be distracting and highlight the things that are important, allowing viewers to quickly see what they need to know to decide on a purchase.
Enhance the Impact of Your Sales Message
Another reason why graphic design is important is
because human beings are visual creatures. Good graphics can help your
visitors see and experience the effect of the product immediately even
before they read any words on the page. For example, a book curing acne
may feature a happy person with healthy skin, which can immediately
evoke an emotional connection with the visitor.
For digitally delivered products like web pages or
ebooks, having a virtual representation of the product makes the product
feel real and allows the prospect to actually “see” the product before
buying it. It has been proven over and again that having a good image of
a product can have a positive impact on sales conversions.
Hopefully you now have a better idea of why graphic
design is important for your online business or product. At Digital
Pomegranate, we believe well designed graphics are the perfect way to
enhance your sales message or online presence. We have Graphics Design Services and extensive Image Editing Services that are affordable and will make a difference.
No comments:
Post a Comment