Starting a business isn't difficult, but starting a successful business is. That's why self promotion and low-cost advertising are very important. People aren't going to find your business unless you tell them about it, and several essential advertising strategies exist to make your business more visible to the public.
Step 1
Get a website. The Internet is where most people go for information and your business needs to have a strong web presence to give potential customers the information they need with little effort. Keep it simple, easy to navigate and aesthetically pleasing.
Step 2
number, and hand them out liberally. Keep the cards simple, easy to read and well-designed.
Print business cards with your company's logo, web address, physical address and phone
Step 3
Participate in joint advertising with a nearby business. Take out a half-page ad in a local newspaper or magazine and give a quarter to each business. Split the cost of the ad and offer cross promotion and discounts for the other business' customers. Keep joint advertising limited to business neighbors, within a block or two of your business.
Step 4
Join the Chamber of Commerce of your city, attend professional meetings and network with other business owners, according to an article on Business know-how, an online business resource. Much of your business traffic will come from referrals and keeping good relationships with important people in town. Get involved in city and commercial affairs to bring your business into the spotlight by networking with other business owners.
Step 5
Host a biannual block party at your office or retail space. Offer free food, drinks and give demonstrations of your product or service. Post fliers in public places about the event and try to get as many people from the community there as possible.
Step 6
Distribute a quarterly newsletter that includes news about your industry, information about your company and coupons for discounts. Send out physical mail and email newsletters based upon customer preferences. Collect email and home addresses from customers when they buy your product or service.
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